About Us
The Wicked Esbat was born from a deep longing-to reconnect with the earth, to honor the old ways, and to create something that felt true. Not another wellness brand chasing trends, but a sacred practice rooted in intention, ritual, and the healing power of nature.
Every product we make is a love letter to the earth and to you. We work in small batches, guided by the cycles of the moon and the wisdom of herbs passed down through generations. Our hands crafted each item with care, our hearts infuse them with intention, and the moon blesses them with her ancient magick.
We believe that what you put on your body matters. That the rituals you practice shape your reality. That healing begins when you slow down, listen, and return to what's natural.
Our Mission
The Wicked Esbat exists to guide you home- to your body, your intuition, and the earth beneath your feet. We create natural remedies and ritual tools that don't just care for your skin or soothe your spirits; they invite you into a practice of mindful living. Every lotion, every tea, every cup of coffee, every medication, every candle is an invitation to slow down, set intention, and honor the sacred in the everyday.
We believe wellness is a ritual. Self-care is magick. And you deserve products as intentional as the life you're building.
Kendra Alexander
The Heart Behind The Wicked Esbat
A Journey Born from Necessity and Love
My name is Kendra Alexander, and I am the founder, creator, and soul behind The Wicked Esbat: Nature, Coffee, and Craft. I'm a single mother to two beautiful, strong, and resilient daughters who inspire everything I do. Our journey hasn't been an easy one, but it has been filled with purpose, magic, and the kind of love that transforms obstacles into opportunities.
When Life Demands You Heal Differently
As a mother navigating the challenges of raising two daughters with health issues, I quickly learned that conventional solutions weren't always enough. The products lining store shelves were filled with chemicals I couldn't pronounce, synthetic fragrances that triggered reactions, and ingredients that felt disconnected from the earth and our bodies' true needs.
I needed something better. Something real. Something intentional.
So I began creating it myself.
What started as a desperate search for natural remedies to support my daughters' health became a deep dive into herbalism, aromatherapy, and the ancient wisdom of plant medicine. I spent late nights researching ingredients, testing recipes in my kitchen, and learning to trust the healing power of nature. Every product I crafted was made with one question in mind: "Is this safe and pure enough for my girls?"
If the answer was yes, it made it into our home. And eventually, into The Wicked Esbat.
More Than Products—A Ritual, A Movement, A Return
The Wicked Esbat is more than a business to me. It's a ritual. It's a remembrance. It's a way of honoring the earth, our ancestors, and the sacred act of caring for ourselves and the ones we love.
Every product I create is handcrafted in small batches, infused with intention, and guided by the cycles of the moon and the wisdom of the herbs. I believe that healing is both an art and a sacred practice, and that the products we use on our bodies and in our homes should reflect that reverence.
Whether it's a soothing balm for tired muscles, a ritual candle to set the tone for meditation, or a nourishing oil to support hair growth, every item is made with love, purpose, and the highest quality natural ingredients.
A Single Mother's Mission
Being a single mother is one of the hardest and most beautiful roles I've ever known. There are days when I'm exhausted, when the weight of responsibility feels overwhelming, and when I wonder if I'm doing enough.
But then I look at my daughters—their strength, their laughter, their ability to find joy even in the midst of struggle—and I'm reminded why I started this journey.
I created The Wicked Esbat not just to provide for my family, but to build something meaningful. Something that could help other mothers, other families, and other souls who are searching for natural, intentional, and healing alternatives in a world that often feels too fast, too synthetic, and too disconnected.
I want every person who uses a product from The Wicked Esbat to feel what I feel when I make it: care, intention, and a deep respect for the healing power of nature.
What Drives Me Every Day
My daughters are my greatest teachers. They've taught me resilience, creativity, and the importance of slowing down to honor the small, sacred moments. They've shown me that healing isn't always linear, that self-care is a necessity (not a luxury), and that nature has answers we've forgotten to ask for.
Every product I craft is a reflection of the lessons they've taught me:
- To be intentional with what we put on and in our bodies
- To honor the earth and the plants that sustain us
- To create beauty and healing even in the midst of hardship
- To trust in the wisdom of our ancestors and the rituals that connect us to something greater
My Promise to You
When you purchase from The Wicked Esbat, you're not just buying a product. You're supporting a single mother who is pouring her heart, her knowledge, and her love into every batch. You're choosing natural, ethical, and intentional self-care. And you're joining a community that believes healing is sacred, nature is powerful, and ritual matters.
I promise you:
Transparency – Every ingredient is listed, every process is intentional, and every product is made with integrity
Quality – Small-batch, handcrafted, and made with the finest natural ingredients Intention – Infused with love, guided by the moon, and created with purpose✨ Community – You're not just a customer; you're part of a movement to reclaim natural wellness and sacred self-care